If you have trouble reading this eNewsletter,
view it online at www.OhioCreditUnionFoundation.org/OutreachNewsletter.htm.

Ohio Credit Union League Above and Beyond eNewsletter -- August 2011

Make things happen with Ohio CU Foundation grants

“People Helping People” defines our industry’s purpose

What makes a REAL Solutions credit union?

Watch for results of financial literacy survey

Make International Credit Union Day an event to remember

Financial education ideas worth considering this October

Powerful outreach tool available for free to CUs $10M or less

Supporting OCUF has never been easier

Upcoming Professional Development Opportunities

 

Make things happen with Ohio CU Foundation grants
Start a financial education program, community outreach project, or send an employee or volunteer to an educational event before year end with support from the Ohio Credit Union Foundation (OCUF)!

As the philanthropic arm of the Ohio Credit Union League, OCUF supports educational and outreach initiatives that promote financial independence through credit unions. In the last six months, nearly $125,000 in grants has helped credit unions improve the lives of their members and communities. Five financial education grants, totaling $46,241, funded student education and awareness programs, reality fairs, and production of Biz Kid$. Ohio credit union leaders attended 31 state and national professional development opportunities thanks to Foundation grants. An outreach grant assisted two community identity theft programs that distributed educational materials and shredded personal documents.

In addition to the 27 Ohio credit unions that benefited from OCUF, disaster relief grants assisted credit union employees, volunteers, and members affected by floods in Australia and North Dakota, an earthquake in New Zealand, and tornados in Missouri.

The Foundation started 2011 with $177,000 to grant, and stands ready to help your credit union before year-end. Make use of OCUF to fund your credit union’s project. Learn more about Foundation funding opportunities at the link below. Contact Executive Director Becky Hart or REAL Solutions Manager Laura Busque at (800) 486-2917 or
rhart@ohiocul.org and lbusque@ohiocul.org with questions.
www.OhioCreditUnionFoundation.org

 

 
“People Helping People” defines our industry’s purpose
The credit union philosophy of serving everyone, including the underserved, with affordable and accessible financial services positions credit unions at the forefront of a positive business trend. Recent research indicates that a business steeped in philosophy, and that uses it to drive daily business decisions, can “do good” in the world and have a healthy bottom line. The data debunks a popular myth and proves that reaching out to the underserved is not an increased liability to your credit union.

The REAL Solutions Program was developed by the National Credit Union Foundation long before the business-philosophy craze swept the nation. Created to capture the “People Helping People” philosophy in action, REAL Solutions encourages credit unions to focus on products and services that make them the best financial option for their members and community. While the REAL Solutions program emphasizes serving low-wealth households, it also includes low-income workers and individuals with moderate and middle incomes.

Researchers at Cornell University's Center for Sustainable Global Enterprise have found that serving underserved households is important. “While they may be at the bottom of the economic pyramid now, they represent future savers, car-buyers, homeowners, and generations of credit union members.”

Credit unions have a philosophy of encouraging financial empowerment for members of all ages, income levels, and ethnic backgrounds. They are also uniquely positioned to initiate and build relationships with modest-income households. While bankers and brokers compete vigorously for the assets of the upper-income households, the lower end or emerging markets are larger and can be rewarding for those who strive to serve it.

The bottom-line is clear: Lower-income households can benefit from credit union membership and be transformed into the next generation of profitable members. When credit unions offer their members relevant, effective, asset-building, and loyalty-producing (REAL) solutions, they create a situation that offers mutually-beneficial results for everyone involved.



What makes a REAL Solutions credit union?
Do any of these scenarios sound like problems your credit union is already solving? Programs it's already offering? If so, add your name to the list of REAL Solutions credit unions. You’ll get FREE educational opportunities that focus on proven products and services offered by credit unions.

Lending Options
Millions of people who earn low wages or have little accumulated wealth need access to affordable loans with attractive terms and conditions. Many consumers feel their only options are alternative financial services (AFS) centers, which include payday loan stores, rent-to-own companies, and pawn shops. Using these expensive, and often predatory products, erodes people’s ability to build assets or savings, marginalizing their financial positions. REAL Solutions credit unions fulfill the need and, as a result, are growing in membership and loans faster than the national credit union average, and their delinquencies and charge-offs are lower.

Savings Initiatives
America’s personal savings rate remains poor. The reality is that many individuals find it difficult, if not impossible, to even consider saving. Credit unions are working to change this by helping low-wealth households, immigrants, and youth and young-adult members accumulate wealth. Beyond just attracting individuals as members, savings programs empower members and create a sense of belonging to the Credit Union Movement.

Transaction Products
Consumers turn to AFS businesses for quick, easy cash and/or credit without the need for standard bank accounts. Service offerings that meet the needs of low-income consumers – particularly check cashing and bill payment – are often not available from traditional financial institutions. AFS providers have stepped in to fill the gap at the expensive of the consumer. Fortunately for members, credit unions have financially-healthier options and serve as a bridge to stronger standing.

Educational Opportunities
The need for financial education is urgent. With so many financial decisions to make about preparing a budget, buying a home or car, saving for college, and planning for retirement, consumers need to know how to handle money wisely. These educational opportunities abound among credit unions.

Join the REAL Solutions initiative by contacting League REAL Solutions Manager Laura Busque at (800) 486-2917, ext. 227, or
lbusque@ohiocul.org. A detailed list of product and service ideas is available on the REAL Solutions Impact Center at the link below. Access archived REAL Solutions webinars below.

REAL Solutions Impact Center:
www.realsolutions.coop/

Webinar archives:
www.ohiocreditunions.org/REALSolutions.htm



Watch for results of financial literacy survey
Last month, 75 Ohio credit unions substantiated their financial literacy and money management efforts by participating in the 2011 Credit Union Member Education Inventory, sponsored by the Ohio Credit Union League and National Credit Union Foundation’s REAL Solutions program.

The 76 credit unions, representing 47% of all credit union members in Ohio, conducted 1,682 classroom presentations to 44,193 youth and 471 seminars/workshops for 7,287 adults. Credit unions that completed the survey reported providing informal financial advice to 37,059 members.


The complete results will be used to herald the extent to which Ohio’s credit unions are improving financial literacy, money management, and decision-making among members and consumers.

Credit unions interested in being a part of the final report highlighting the impact Ohio’s credit unions have on their members and consumers, can contact League REAL Solutions Manager Laura Busque at (800) 486-2917, ext. 227, or
lbusque@ohiocul.org for a copy of the survey.
 
 
Make International Credit Union Day an event to remember
Financial education is a founding pillar of the Credit Union Movement, so why not make this International Credit Union Day an event to remember by celebrating the “People Helping People” philosophy with a financial education project. The Ohio Credit Union League is conducting a month-long financial education media campaign in October to spotlight credit union financial education efforts in Ohio and you are encouraged to participate by reporting a synopsis of the event and number of lives touched.

Offering financial education to your staff, members, and community creates a win-win situation for all parties involved. If consumers are better at managing their money, they can then afford more long-term services that generate revenue for the credit union, such as auto, home, and educational loans. Financially-secure employees are more productive, better equipped to assist members, and able to recognize opportunities for cross-selling.

Students who have access to financial education are more likely to make wise financial decisions after graduating from high school and college. More credit unions are embracing the unique learning experiences offered by financial reality fairs to help students understand why money management skills are important. "The first step needed to improve one’s economic environment is access to information -- and the earlier the better," said Lois Kitsch, Program Manager of the National Credit Union Foundation’s REAL Solutions. "Reality fairs mix fun with learning and create a memorable experience that remains with the students in the months and years to come."

Aside from producing long-term revenue and stellar member service, financial education workshops, seminars, reality fairs, and classroom visits affirm the credit union philosophy and differentiate you in the marketplace. Look for more information about OCUL’s financial education celebration in upcoming editions of eLumination.



Financial education ideas worth considering this October
Seminars and Reality Fairs
Associated School ECU in Youngstown used a financial education grant from the Ohio Credit Union Foundation to host its fourth annual Financial Starting Points event, in cooperation with Junior Achievement of Mahoning Valley and Youngstown State University. The creative, half-day seminar motivates high school students to make smart financial choices and learn about funding sources to support their education goals. “We are thrilled to know that we are making a difference in our community by sharing financial education with students in the Mahoning Valley area,” said Kimberly Stillwagon-Gilbert, VP of Marketing and Business Development. Students participated in a reality fair and attended sessions on financial aid, investing, and credit cards taught by local business professionals, including credit union leaders.

Classroom Visits
Valley Council CU in Cincinnati launched an elementary and middle school financial education program, Project Go, with a Foundation grant. The program empowers and supports local educators who are required to teach financial literacy, and helps students understand the importance of wise money management skills, according to Marketing and Business Development Director Amy Hausfeld. The credit union developed the program after several educators requested assistance and financial literacy materials. It consists of six hours of classroom instruction covering the difference between needs and wants, budgeting, and saving, plus credit and taxes for middle school students.

Community Partnerships
Community United CU in Strongsville received a Foundation grant to create a community education program in conjunction with the Western Reserve Historical Society Education Program and Cleveland Public Library. “We are thrilled to be a part of a community financial education program that uses real financial scenarios to teach financial concepts,” said CEO Julie Gee. Four Cleveland-area entrepreneurs’ journeys to success are told through artifacts, such as postcards, growth charts of the business, photos, and more. The program teaches discerning financial choices, discussing money and financial issues without (or despite) discomfort, planning for the future, and responding competently to life events that affect everyday financial decisions. Students develop a detailed budget plan for each business studied that illustrates how/when to spend, how/when to save, and expected expenses.



Powerful outreach tool available for free to CUs $10M or less
Want to be a part of October’s financial education festivities, but are limited by staffing and budgeting obstacles? The online financial literacy tool FoolProof may be your solution. Accessed through your credit union’s website, FoolProof can enhance an existing relationship with a local school, or be used in conjunction with a second-chance checking program. FoolProof has licensed its turn-key programs for free to all Ohio Credit Union League-affiliated credit unions with assets of $10 million or less. For larger credit unions, highly-affordable packages are available. To maximize your credit union’s outreach footprint today, visit the link below. Contact League REAL Solutions Manager Laura Busque at (800) 486-2917, ext. 227, or lbusque@ohiocul.org with questions.
www.foolproofnational.com/ohiocul/



Supporting OCUF has never been easier
Did you know the Ohio Credit Union Foundation’s (OCUF) grantmaking efforts are funded entirely through the generosity and support of Ohio credit unions and their employees, volunteers, members, and business partners? Every contribution plays a vital role in the Foundation’s continued success. There are a number of ways that you and your credit union become a part of the Foundation story.

Credit union or individual donations
Every dollar contributed funds credit union programs, projects, and initiatives that financially empower individuals and strengthen credit unions. Make a direct donation.

Community Investment Fund (CIF) deposits
Dividends earned on CIF investments are split between the investing credit union, Ohio Credit Union Foundation, and National Credit Union Foundation. The new investment option created by Corporate One FCU allows you to build an investment portfolio around a designated earning/giving amount. The new opportunity has already attracted significant attention since its launch last month. Learn more about this win-win giving option, including an on-demand, informational webinar.

William A. Herring (WAH) Society
Ohio credit unions or individuals can honor a past and present peer, employee, colleague, or volunteer for their distinguished service and dedication to the Credit Union Movement by nominating them for induction into the WAH Society. Learn more about this prestigious recognition.

Credit Union and Chapter Fundraisers
Fundraisers on behalf of the Foundation make a perfect addition to awareness campaigns that focus on the credit union difference. See a list of fundraising ideas and materials.

Ohio Credit Union Foundation Classic
Join your credit union peers for a day of golf, relaxation, networking and giving back every August. Can’t get out the office, but still want to participate in the annual Foundation fundraiser? Consider being an event sponsor. Learn more about the Classic and sponsorship opportunities.

The Foundation does something amazing every day – it helps credit unions make a difference in the lives of their members and communities. With your support, OCUF will continue achieving its mission of offering assistance when needed, contributing to the discovery of new outreach and financial education initiatives, and instilling in others the relevance of People Helping People.



Upcoming Professional Dev. Opportunities
Use a professional development grant from the Ohio Credit Union Foundation to attend conferences, seminars, workshops, webinars, eSchools, and self-study programs. If you are interested in applying for an educational scholarship, visit the Foundation website at www.OhioCreditUnionFoundation.org for an application and scholarship information, or contact Ohio Credit Union League REAL Solutions Manager Laura Busque at (800) 486-2917, ext. 227, or lbusque@ohiocul.org.
 
Hot Topic Workshop: Deposit Account Documentation & Procedures
Sept. 14 -- Columbus, OH
This half-day workshop will focus on the current regulations affecting deposit accounts, as well as techniques to improve your credit union's documentation and procedures.
Volunteer Certification School
Sept. 25-30 -- Tempe, AZ
Learn the philosophical and financial topics needed to strengthen decision-making responsibilities.
Collections and Bankruptcy Update
Oct. 11 -- Columbus, OH
Examine the current state of consumer collection and bankruptcy issues, and up-to-the-minute information on changes to Ohio's environment.
Experience Learning Live!
Oct. 16-19 -- Las Vegas, NV
The nation’s credit union human resource and training professionals will network, share ideas, and learn about building a solid foundation for their organizations.
Regulatory Compliance Update
Oct. 19 -- Columbus, OH
Stay up-to-date with the most recent regulatory compliance changes.
Community Credit Union and Growth Conference
Oct. 24-27 -- San Francisco, CA
Explore ways your credit union can thrive and serve more members, including the young, ethnic, and underserved. Learn how to make a strong impact in your community and build a better tomorrow.
Security & Fraud Institute
Oct. 30-Nov. 2 -- Austin, TX
Take steps to ensure that your credit union is never an easy target for scams, robberies, internal fraud, or identity theft. Learn how to raise the level of protection for your credit union and members.
Ohio Marketing Network
Nov. 9 -- Columbus, OH
This one-of-a-kind peer group for credit union marketing and business development professionals offers an opportunity to share ideas, network, and learn tips and tricks to make help make your credit union as successful as possible.
Hot Topic Workshops: Fraud Policies & Prevention
Nov. 16 -- Cincinnati, OH
Nov. 17 -- Toledo, OH

These half-day workshops will explore various forms of fraud, how to improve internal controls to stay compliant, and effective fraud policies that significantly reduce the possibility of becoming a victim.
   

Get your own copy of
Above and Beyond
If you've received this eNewsletter from a colleague and would like to receive your own copy, simply request to be added to the distribution list. E-mail League REAL Solutions Manager Laura Busque at lbusque@ohiocul.org and let her know you'd like to receive Above and Beyond.
 
 
2011 Community Investment Fund Participants
Thanks to the following credit unions and support organizations for their CIF investments through June 30.

Note: All CIF investors should contact Corporate One FCU (866-692-6771) to discuss the new investment model since the current CIF option is no longer available.

Associated School ECU
AurGroup Financial CU
Bay Area CU
BMI FCU
Buckeye State CU
Burger FCU
Butler Heritage FCU
Cardinal Community CU
Cincinnati Central CU
Cincinnati Police FCU
Classic FCU
Clyde-Findlay Area CU
CME FCU
Communicating Arts CU
Community United CU
Corporate One FCU
Credit Union of Ohio
Credit Union Outreach Solutions, Inc.
Day Air CU
Dayton Firefighters FCU
Directions CU
Dover-Phila FCU
Education First CU
Faith Community United CU
Fiberglas FCU
Firefighters Community CU
FirstDay Financial FCU
Geauga CU
Genesis ECU
Glass City FCU
GROhio Community CU
Harvest FCU
Hopewell FCU
Jeep Country FCU
Kemba CU
KEMBA Financial CU
Kent CU
Kyger Creek CU
Mercy Health Partners FCU
Midwest Community FCU
Millstream Area CU
Ohio CU Foundation
Ohio Educational CU
Ohio HealthCare FCU
Ohio University CU
Our Lady of Angels FCU
Parish FCU
River Valley CU
Sharefax CU
State Highway Patrol FCU
Superior FCU
Taleris CU
TeleCommunity CU
Tiffin St Joseph FCU
Toledo Postal ECU
TopMark FCU
Total Assurance FCU
TPS CU
Tuscarawas Schools CU
Universal 1 CU
VacationLand FCU
Western CU
Wright-Patt CU


Every investment helps support educational and outreach initiatives that promote financial independence through credit unions.


2011 Ohio Credit Union Foundation Contributors
Thanks to the following credit unions and business partners for their 2010 contributions to the Ohio Credit Union Foundation, as of June 30, 2011. Their generous contributions are used by the Foundation to support educational and outreach initiatives that promote financial independence through credit unions.

Credit Union & Business Partner Contributors
Philanthropist ($5,000 and Up)
American Share Insurance
Directions CU

Patron ($2,500 to $4,999)
GenFed Financial CU
River Valley CU

Friend ($1,000 to $2,499)
Associated School ECU
AurGroup Financial CU
Buckeye State CU
Cardinal Community CU
CES CU
Chaco CU
Cincinnati Central CU
Cincinnati Police FCU
Cintel FCU
CODE CU
CSE FCU
Education First CU
First Ohio CU
FirstDay Financial FCU
FirstEnergy Family CU
Members First CU
Midwest Community FCU
Ohio Catholic FCU
Ohio Educational CU
Ohio Valley Community CU
School Emp Lorain Co CU
Sharefax CU
Superior FCU
Unity Catholic FCU
Western Buckeye Chapter
Western CU

Supporter ($500 to $999)
AP FCU
Bay Area CU
Champion CU
Communicating Arts CU
Community First CU
Community Star CU
Eaton Family CU
Fiberglas FCU
Jeep Country FCU
Kent CU
Marion Community CU
Medina County FCU
ProMedica FCU
Riverview CU
State Highway Patrol FCU
State Transportation ECU
Steel Valley FCU
Sun Center FCU
The Massillon Area CU
TPS CU
Wayne County Community FCU

Donor (Up to $499)
540 IBEW CU
ACME FCU
AllWealth FCU
Athena CU
Atrium CU
Bailey Controls FCU
Bardes EFCU
Brook Park Municipal EFCU
Burger FCU
Burgess & Niple ECU
Butler Heritage FCU
C.C.C. Van Wert CU
CANDO CU
Central Ohio Chapter of OCUL
Central Ohio Community CU
Children's Medical Center FCU
Chivaho FCU
Cincinnati Chapter of OCUL
Cincinnati Interagency FCU
Classic FCU
Cleveland Police CU
Columbiana County School ECU
Commodore Perry FCU
Community United CU
Coshocton FCU
Credit Union One
Dairy Pak ECU
Dillonvale FCU
Dynamic FCU
East Ohio Gas Yo Division EFCU
Edison CU
Eight FCU
Faith Community United CU
First Choice CU
First Miami University Student & Alumni FCU
Formica-Evendale FCU
Genesis ECU
Girard CU
Globe Industries ECU
Goodyear ECU
Great Lakes CU
Greater Abyssinia FCU
Hamilton County School ECU
Heekin Can ECU
Industrial Distributors FCU
Kennametal Orwell EFCU
KRATON Belpre FCU
Kyger Creek CU
Lakewood Fire Fighters CU
Lane Metropolitan CME CU
Latvian Cleveland CU
Libbey FCU
Lima Ohio Postal EFCU
Local 50 Plumbers/Steamftrs FCU
Local Union 392 FCU
Marysville Goodyear EFCU
Maumee Educators FCU
Mercy Health Partners FCU
Middletown Area Schools CU
Millstream Area CU
Minerva Area FCU
Morrow County FCU
Morton Salt CU
Motorists Insurance ECU
Nickel Steel FCU
NoteWorthy FCU
OARDC ECU
ODJFS FCU
Ohio Operating Engineers FCU
Ohio Teamsters CU
PACO FCU
Painesville CU
Parish FCU
Port Conneaut FCU
Producers ECU
Rocky River School EFCU
RTA Brooklyn FCU
RTA Hayden FCU
S & J School EFCU
S.T.O.F.F.E. FCU
Sandusky Ohio Edison EFCU
SCFE CU
SF & M ECU
Sherwil CU
Shiloh Baptist Church FCU
SMART FCU
Softite Community FCU
Solon School EFCU
Sorg-Bay West FCU
Southeastern Ohio CU
St. Columbkille FCU
St. Julie Billiart FCU
St. Paul AME Zion Church CU
St. Paul's Parish FCU
St. Therese/SS Peter & Paul FCU
Stark Metro. Hous. Auth. FCU
Struthers FCU
Sts Margaret & Gregory FCU
Sugardale CU
Taleris CU
The Way CU
Toledo Police FCU
TopMark FCU
Total Assurance FCU
Trailview FCU
Tri-County CU
Tuscarawas Schools CU
United Telephone CU
UPS CU
UTU FCU
Valley Council CU
Valley One Community FCU
West Holmes School ECU
West Stark Community FCU
Western Region FCU
Whitewater Community CU
Wilberforce University FCU
Wiremen's CU
Woodco FCU
Wright-Dunbar Area CU
Yorkville Community FCU
YS FCU